Around the Net
Ch. 4 Launches Short-Form Content Hub On 4oD
- The Drum, Thursday, June 26, 2014 2:50 PM
Channel 4 has launched a short-form content hub on 4oD to tap into the demand from mobile users for bite-sized videos. As well as original Channel 4 content, the hub will carry commercial shorts and will kick off with Rimmel London, British Gas and Alfa Romeo as partners. The first shorts will go live next month.
