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Survey Uncovers Hottest Brands For Summer 2014
- NYSportsJournalism.com, Friday, June 27, 2014 9:12 AM
Baseball is in full swing, with the All-Star Game fast approaching, which is why MLB is the leading sport of top summer brands named by fans and consumers in a new study from E-Poll Market Research. However, it came in only No. 14 on a list populated by food (Good Humor, Oreos), films and fantasy destinations (Disney World). Sitting atop the list: camping and outdoor gear company Coleman, which is using a 'Celebrate Freedom' marketing mantra to good advantage.
