• InPublishing, Sunday, June 29, 2014 3:03 PM

Advertisers pay for guaranteed views of that article or video, and nothing more. There is no charge for the content creation or promotion - and there is no additional cost for impressions. “The last couple of years have ushered in an explosion of content marketing and native advertising,” says Matt Sanchez, CEO of Say Media. “These concepts are not new, but what is new is that we’ve been feverishly working on standardisation, scale, and efficiency in the name of truly making content marketing a meaningful part of the digital advertising revenue pie.”

Read the whole story at InPublishing »