Cosmetics company L’Oreal USA Inc. will settle Federal Trade Commission charges of deceptive advertising for some of its anti-aging
products. According to the FTC’s complaint, L’Oreal made false and unsubstantiated claims that its Genifique and Youth Code products provided anti-aging benefits by targeting
users’ genes. In bilingual ads the company touted its Genifique products as “clinically proven” to “boost genes’ activity. The company said Youth Code was the
“new era of skincare: gene science.”
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