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Maine Lobster Collaborative Steps Up Marketing

The Maine Lobster Marketing Collaborative is hoping to boost crustacean consumption as harvests are reaching record levels. The group is enlisting chefs as ambassadors. It starts with Boston chef and restaurateur Barbara Lynch who will make lobster rolls for over a thousand guests of the U.S. Embassy in Japan. Then in the fall there will be new content on the website of the Culinary Institute of America. 

Read the whole story at [Portland, Maine] Press Herald »

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