MLB first basemen from all 30 teams and New York Yankees captain and shortstop Derek Jeter appear in a new spot that honors the 75th anniversary of Lou
Gehrig's "Luckiest Man" speech. The ad is interspersed with footage of Gehrig himself giving the speech. On July 4, 1939, suffering from the symptoms of amyotrophic lateral sclerosis (ALS), Gehrig
stood at home plate in the original Yankee Stadium and called himself "the luckiest man on the face of this earth." The video will air this week in every MLB stadium as part of a multi-media push. MLB
said it would donate $300,000 to the cause.
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