Around the Net

The New Yorker Dropping Paywall To Perfect Paywall

To promote its latest Website redesign, The New Yorker is giving everyone free access to new stories -- and its archives going back to 2007 -- for three months. What’s more, “The three months during which articles will be free, a promotion that will most likely be sponsored by a large corporation, will provide the magazine with data it plans to use in deciding how to position and price its ‘metered paywall,’” The New York Times reports. “Paywalls, once seen as untenable, have become something of a settled wisdom as online advertising revenue has proved disappointing.”

Read the whole story at The New York Times »

Next story loading loading..