- The Drum, Thursday, July 10, 2014 1:24 PM
The national newspaper industry has launched a review into current metrics for audience measurement in a bid to establish a system that tracks readership
across various digital platforms. Dave King, executive director at Telegraph Media Group, said: “We are determined to find a future proof solution that works for everybody, not just today but in
the years to come.”
Read the whole story at The Drum »