Every few decades — when timing, talent and circumstance coincide — the All-Star Game becomes a must-watch marketing event. With a literal and
cinematic tip-of-the-hat by a boatload of celebrities to retiring All-Star Derek Jeter, Nike is once again turning the All-Star game into the marketing buzz bowl. This go-round, it's Nike's Brand
Jordan, with a 90-second ode to Jeter that instantly became a social media rage with its posting on Monday.
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