Manchester United Football Club has signed a multi-season sponsorship deal with international food brand Nissin. In the first year of the partnership,
there will be co-branded food products worldwide, supported by a "unique campaign linking the club with its products." There will also be Nissin branding on stadium perimeter boards at all domestic
games, and on club publications and the club’s official Web site. A program called "Hungry to Win" will be the first joint project.
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