Procter & Gamble is teaming up with Whirlpool to launch a new home appliance meant to cut down on trips to the dry cleaner by freshening up clothes.
The machine, called Swash, is a vertically oriented appliance that fits in a closet or corner of the bedroom, sprays formula on garments to deodorize them, "relax" the wrinkles and tighten fibers.
Officials at Cincinnati-based P&G call innovation a top priority.
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