India’s over 100 million smartphone users are beginning to shop online at such a pace that the country’s biggest e-tailing companies are expecting the mobile traffic to surpass their
desktop user base soon. Currently, several e-tailers are registering close to a third or nearly half of their sales via mobile devices, while a few others have already crossed the halfway mark.
Increasing affordability of smartphones, special mobile sites and apps, improved data coverage and reduced costs, plus the overall mobile ecosystem in general, have created favourable conditions for
m-commerce to grow impressively in the country.
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