“Founded in 2002, [Company 1] provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. [Company 1’s] core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID. [Company 2] intends to leverage [Company 1’s] advanced optimization technology across programmatic solutions for both broadcast and digital.
‘This is a perfect match!’ said [Person], Chief Technology Officer at [Company 1]. ‘[Company 1] will continue to ramp up our leading-edge R&D for online publishers. Together with [Company 2], we will use our combined knowhow in real-time optimization, data management, user experience, operations and quality, to offer an unprecedented full service, holistic solution to both publishers and broadcasters. The enormous challenges facing linear broadcasters in the digital revolution will be the focus of our technology roadmap.’”