A new survey by Forest City in partnership with Alexander Babbage finds that 13-to-24-year-olds prefer shopping at actual malls to virtual shopping. The
13-to-17-year-old age group shows the strongest preference for a bricks-and-mortar shopping experience. The study found that young shoppers are four times more likely to be influenced by friends and
three times more likely to be influenced by in-store displays than by social media.
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