• Mobile Marketing Watch, Tuesday, July 29, 2014 11:48 AM

TripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities. MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers. “Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor.

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