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OKCupid Could Be In Trouble For Mind Games

OkCupid's disclosure that it intentionally misled couples on compatibility by artificially changing compatibility scores to examine their influence could mean a U.S. Federal Trade Commission inquiry. That is what lawyers and experts in consumer-protection law are saying, as they assert the actions violate an FTC provision that prohibits "unfair and deceptive" practices by a company that result in misleading or harming consumers.

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