Around the Net
How To Compete With Likes Of Google, Facebook
- The Media Briefing, Sunday, August 3, 2014 12:49 PM
Online, premium publishers are competing with tech companies that champion efficiency in the ad market and a virtually limitless supply of ad inventory for ad buyers to choose from. For the likes of Google and Facebook, a race to the bottom is fine as long as they are the ones delivering all those ads at rock bottom prices. How can publishers with high production costs and little chance of building huge scale ever compete?
