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Almost All US Publishers Sell Ads Programmatically

  • The Drum, Sunday, August 3, 2014 12:50 PM

Almost all (98 per cent) US major online publishers are selling ads programmatically, although fewer (72 per cent) have done so internationally, according to the latest IAB US report. The study, called Going Global: Programmatic Audience Development Around the World, was conducted across 145 advertisers, publishers, technology service providers in the US.

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