Dircks Associates, an integrated marketing communications firm based in St. James, New York, has acquired four new clients in recent months -- AmericanGreetings.com, ESPN, Utz Quality Foods, and
Unipower Solutions, Inc. AmericanGreetings.com is working with Dircks to promote their subscription site both online and offline. ESPN has engaged Dircks to create an online sweepstakes for its cable
affiliates that will generate increased sales for both affiliates and their advertisers. Utz Quality Foods turned to Dircks to create impactful messaging and creative specific to its New York market.
For Unipower Solutions, Inc., Dircks is creating a user interface for the firm's shopping-cart-based kiosk. The mobile kiosk helps supermarket customers manage shopping lists, favorite items, and
savings. Its pilot program has been a success, and is headed towards a multi-store rollout with Stop&Shop.