Since returning as Procter & Gamble's chief executive officer in May 2013, A.G. Lafley has kept a low public profile. But on Friday as Lafley he opened the fourth-quarter
earnings call with a statement that it's not good enough. "So that we're crystal clear, we delivered our business and financial commitments in 2013-14. But we could have – and should have
– done better," he said.
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