McDonald's spends between $10 million and $25 million to be a World Cup sponsor every year. Yes, it is one of the best global events for brands, but because of the success of this
year's World Cup, for which McDonald's focused on french fries, people were at home, at bars or a Buffalo Wild Wings cheering throughout June. Not at McDonald’s. Same-store sales for
McDonald’s, which saw a 1.5% decline in Q2.
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