Hyperbabble Of The Day

"The [Company] [Product] is a revolutionary programmatic RTB platform that integrates [Company’s] unique patent-pending LBS technology (the [Company] [Technology] or [acronym]) into our proprietary RTB bidder, enabling the most intelligent and sophisticated location data analysis and location-powered RTB buying platform available. Effectively, [acronym] gives the [Company] [Product] an information advantage that enables [Company] to buy only the highest fidelity location in the mobile ad exchanges. In the cookie-less environment of a mobile ad exchange, where valid, real-time location is the most prized attribute associated with an impression, [Company] alone understands the validity and precision of that data, and can properly assess, value and execute against it. In effect, [Company’s] proprietary bidder is powered by unique location optimization technology and dynamically adjusts bids based on location quality."

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