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Movie Theaters Add Mobile Shopping to Posters

More than 2,200 movie theaters are enabling moviegoers to snap pictures of interactive ads in their lobbies and on the screen with their mobile phone and be redirected to shopping sites where they can shop the looks of the characters in their favorite films. Visual search platform Slyce has teamed with in-cinema marketing and media solutions company Screenvision to bring the experience to the theaters, including nearly 400 universities across the United States, through Screenvision’s partner theaters, such as Carmike Cinemas and Regency Theatres.

Read the whole story at Mobile Marketer »

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