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Advertorials Are Here To Say; Only Price Matters

For journalism graduates coming off the production line this summer, many will enter a world where advertorial may be the only kind of orial they’re called on to produce. They may call it sponsored content, native advertising or whatever new form of words the indefatigable weasel can come up with but it will amount to much the same thing, opines David Hepworth.

Read the whole story at The Guardian »

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