• Mobile Marketer, Monday, August 11, 2014 12 PM

StubHub has launched a music-centric application that enables users to explore local events and have a more end-to-end music experience, taking fans through the process from discovery to ticket purchasing during a time when standard retail search and discovery experiences are falling behind customer expectations. Today’s shopping and decision-making process is increasingly being driven by non-retail technology advancements such as next-gen semantic search capabilities offered by Google, Apple and Walmart, or the highly engaging visual shopping and personal content curation provided by Pinterest, as well as voice search capabilities powered by technologies like Siri.

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