• Pymnts, Tuesday, August 12, 2014 10 AM

Mobile devices are now a central part of consumers’ overall lives, or it is for 85 percent of them at least, according to a new report. And while keeping in touch with loved ones has helped push the market along, the enhanced communications capabilities mobile devices offer also have helped reshape how we shop, the research found. Consumers, in fact, view mobile simply. While marketers tend to view mobile as an entire category of non-PC-based technology, many consumers view it more precisely as a specific device–their smartphone, as noted by 54 percent of survey respondents featured in the “2014 Mobile Behavior Report” from exacttarget.com.

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