Xiaomi's CEO Lei Jun does a perfect Steve Jobs, and the company itself is a pretty good Apple impersonator, from stage presentations to disguising Aperture's icon as a phone's camera. The CEO's nickname in China is "Lei Bu Si," a combination, in Chinese, of "Lei" and "Jobs." It also means "endless shocks," mocking Xiaomi's aggressive marketing. Lei himself hates the comparison. But he has competition: Luo Yonghao, an English teacher turned founder and CEO of smartphone startup, Smartisan,