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Can Twitter's New DM Product Reshape Email?

With the forthcoming changes to Twitter’s direct messaging product, TechCrunch’s MG Siegler says the company has the power to turn digital communication on its ear. “The one thing Twitter has always gotten right with DMs is the connection model,” he notes -- pointing out the “fact that you cannot receive a message from someone unless you’re following them.” Adds Siegler: “By following someone on Twitter, you’re opting in to the ability to receive DMs from them … Imagine this in the context of email.”

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