Around the Net
Puma Teams with Sports App for Engagement, Commerce
- Mobile Marketer, Wednesday, August 13, 2014 11:09 AM
Puma hits a triple play with a new comprehensive sponsorship on mobile sports application theScore that includes custom content, engagement and ecommerce. The casual and athletic footwear brand has teamed up with theScore, which provides real-time sports news, scores and stats, for its “Forever Faster” campaign in a program that includes sponsored push alerts, one of the first examples of video-enabled native ads on the platform and an integration with WhatsApp
