MillerCoors has launched a review for Miller Lite, the fourth-largest beer brand. It has sent RFP's to Publicis Groupe's Leo Burnett of Chicago, Omnicom Group's TBWA of Los Angeles
and Royal Order, a new group within WPP led by Ogilvy Chicago. The agencies will pitch ideas for a March campaign for the beer; the winning agency will become the brand's new agency of record.
Kantar says MillerCoors spent $160 million on measured media on Lite in 2013.
Read the whole story at Crain's Chicago Business »