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The Ad World Offers Best-Of For Lauren Bacall
- Adweek, Thursday, August 14, 2014 9:35 AM
Lauren Bacall burned up the celluloid with Humphrey Bogart. She has also appeared in advertising. Will her image continue in virtual pitches? Said Jon Collins of Framestore, "With recent technological advances and the fact that she had such a strong iconic image, I have no doubt that we will see her re-appear on the screen." He said Framestore pioneered a CG face replacement to bring back Audrey Hepburn for a Galaxy/Dove chocolate spot.
