Searchmetrics appointed Robyn Forman to VP of marketing to lead global branding, product marketing, demand generation, and marketing communications. Forman comes to Searchmetrics from
SugarCRM, where she built the company's global marketing organization. Prior, Forman co-founded Pipeline Demand, a marketing consultancy to venture backed start-ups and large enterprises;
and Engine140, a social media software company acquired by Vocus.