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Domino's Focused on Ordering Experience
- Mobile Marketer, Friday, August 15, 2014 11:14 AM
One of the most recognizable brands in America, Domino’s Pizza is using technology to drive better experiences and reinvent its brand to interact with consumers in the digital age, a company executive explained at eTail East 2014. Between 2006 and 2008 Domino's was in crisis due to plummeting sales and a less than stellar image thanks in large part to a lackluster product. The company underwent a Renaissance, starting with a public admission that its pizza was not up to par, and revamped the entire menu and its ingredients.
