Around the Net
Immediate Media Fills Branded Content Role
- InPublishing, Thursday, August 14, 2014 4:21 PM
Immediate Media Co, the special interest content and platform company, has appointed Dean Fitzpatrick as Managing Partner, Branded Content – a new role in the business. With forecasters predicting almost £4 billion of content marketing activity in the coming year, Immediate Media’s Contract Publishing Director Alfie Lewis says: “The content marketing industry is booming – and evolving faster than ever – as branded content programmes, native advertising, creative solutions and social media combine to produce a content wave.”
