Among YouTube’s many subcultures, viewers can find the “unboxing” community: A group of technologically-minded individuals who take the wrappings off of products in order to
find out what’s inside. Unbox videos essentially function as reviews, and have therefore become particularly appealing for consumers who are looking to purchase new tech gadgets.
One of YouTube’s most prominent unboxers is Lewis Hilsenteger, who makes videos on his Unbox Therapy channel. Hilsenteger does a lot more than just open packages. He also modifies technology, highlights deals, and collaborates
with his adorable son. Here’s what he had to say about his channel’s appeal:
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