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Mobile Banner Ads Going Way Of Dinosaur

Banner ads account for a small 4% of mobile ads run by entertainment brands, as the market moves towards rich media formats to complement the growing consumption of video thanks to smartphone technology. Vidopia analysed entertainment mobile ad campaigns viewed by 23 million people in the UK over a year. The study found that the share of banner ads dropped from 14% to 4% in just six months. Video and rich media formats now account for 96%.

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