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Olive Garden Links with Redbox for SMS Program

Olive Garden’s popular “Buy One, Take One” has returned in a new SMS-enabled promotion with Redbox, as the chain aggressively explores new ways of putting deals in front of as many eyes as possible. The “Dinner and a Movie” promotion allows Olive Garden guests to enjoy an entree in-store and get a second meal free to take home and pair with a Redbox movie. After customers order a “Buy One, Take One” item in-store, they text their receipt and store number to 727272 for a one-day rental.

Read the whole story at Mobile Commerce Daily »

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