A.G. Lafley, Procter & Gamble's CEO said that the company will shed up to 100 brands, representing $8 billion in annual sales to reinvigorate company-wide growth. Lafley, in a
conference last month, said the company will target brands that aren’t growing and don’t fit into the company’s core businesses. Pampers, Tide, Gillette, Pantene, Olay and SK-II skin
care are sacrosanct, though, analysts say. Cincinnati-based P&G has said it also will keep smaller, but promising brands.
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