Fiat Chrysler Automobile CEO Sergio Marchionne is serious about Alfa Romeo's entrance into the brutal U.S. auto market. He has appointed Reid Bigland, former head of Ram Trucks to
be president. He will also continue on as head of U.S. Sales and president and CEO of Chrysler Canada and the Fiat Chrysler Group Executive Council. Robert Hegbloom replaces Bigland at Ram Trucks, and
will become a member of the NAFTA Leadership Team.
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