• Pymnts, Thursday, August 21, 2014 11:24 AM

Much attention these days is on omnichannel support, where sellers can offer their products and services online or in their shops, and customers—businesses or consumers—may either buy or pick up orders in stores or have purchases delivered to homes or offices. Much of this trend is driven by the ability to use smartphones and tablets to shop online anywhere, and at any time. But while mobile devices are capturing an increasing share of merchant site traffic, online sale-conversion rates remain much lower on smartphones and tablets than on traditional PC and laptop computers, recent research has found. And this suggests sellers’ omnichannel efforts should remain broad and not focused on any specific device, according to ShopVisible’s report “Influence & Impact—eCommerce Benchmarking Report 2014 (Q1, Q2).”

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