• Mobile Commerce Daily, Friday, August 22, 2014 12:13 PM

Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week. Whether brands are focusing their mobile strategies toward modernizing the in-store experience or toward strictly ecommerce efforts through online and mobile devices, they are individually channeling their own goals to benefit from mobile technology and dedicated mobile teams. 

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