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Banana Republic Tests New Way to Drive Store Traffic

Clothing and accessories retailer Banana Republic is conducting via social media a marketing campaign seeking to drive foot traffic by offering goodies such as products from Skinnygirl Cocktails and Benefit Cosmetics to attendees of a special in-store event. Calling the event Girls Night Out, Banana Republic is working with other brands that share a similar audience to host a grand occasion sure to bring shoppers into its stores.

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