Around the Net
Banana Republic Tests New Way to Drive Store Traffic
- Mobile Marketer, Friday, August 22, 2014 12:13 PM
Clothing and accessories retailer Banana Republic is conducting via social media a marketing campaign seeking to drive foot traffic by offering goodies such as products from Skinnygirl Cocktails
and Benefit Cosmetics to attendees of a special in-store event. Calling the event Girls Night Out, Banana Republic is working with other brands that share a similar audience to host a grand occasion
sure to bring shoppers into its stores.
