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Dollar Stores Battling For Low-Income Market

  • Reuters, Monday, August 25, 2014 9:20 AM

Walmart and Target may be struggling with declining traffic, but the popularity of so-called dollar stores is growing. Shopping by the 46.5 million Americans living below the poverty line—that’s $24,000  for a family of four--helped boost the annual U.S. market for deep discount stores by 45.7% to $48.2 billion between 2008 and 2013, according to London-based market researcher Euromonitor International. The firm projects the sector to grow to $57 billion in 2018. 

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