• by Patti Minglin , August 25, 2014

With the back-to-school rush complete, you have a few weeks to take a breath before the madness of the holiday season begins. September is a great time to look at your overall marketing to mom strategies and see where you are finding success and where you might want to put in a little more effort as we head into the very important Q4. 

The goal is always to build deep, meaningful relationships with your customers—how are you doing? Here are five tips you can use to help you deepen your relationship with mom customers: 

Listen Before You Talk
Really hear what moms are saying about your brand and ask lots of questions. Before you begin telling her how wonderful you are, find out exactly why she needs you in her life.

Master the Art of Storytelling
Ask a mom why she likes a particular sports team and she will do more than tell you it is because they have had a winning season. She will more than likely throw in a story about one of the players, an experience she had while attending one of the games with her family, or share details about her childhood that have made her a lifetime fan. Your brand has a story to tell–so tell it.  Moms like brands that connect with them on a very human level–don’t lead with how your product works, lead with why it is important to her.

Be Part of the Conversation
Moms talk, but more importantly, moms listen and often act upon the advice given to them by other moms. Create opportunities for your brand to be part of the conversation, both online and offline, and begin building a real relationship with your consumers.

Details Matter
Don’t skimp on the details—those small, little things you do to make a customer happy or the tiny adjustments you make to a product truly do matter and will be the thing that not only appeals to mom, but will be the thing that she talks about with her friends over dinner. And, the dinner conversation is exactly where you want to be.

Make an Impact
Moms like to feel as if what they do matters and are more inclined to be loyal to brands that 1) have a mission to make an impact on the lives of others 2) give moms the opportunity to make an impact as well.