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Patti Minglin

Member since October 2005Contact Patti

  • Founder/CEO Go Girl Communications
  • Twitter: PattiMinglin
  • 458 Humphreys Lane
  • Aurora Illinois
  • 60504 USA

Articles by Patti All articles by Patti

  • Creating The Perfect Partnership in Engage:Moms on 02/27/2015

    Creating the perfect partnership - whether with another company or with a non-profit organization - can be key to strengthening your relationship with moms and grow your overall business. But in order for this partnership to truly be a win-win for all involved, you need to find the perfect fit for your brand. Here are some tips for you to consider on your road to collaboration:

  • Making Content Work in Engage:Moms on 01/23/2015

    Yes, when it comes to marketing, content is king. When it comes to marketing to moms, content is King Kong. But, you don't have to be a professional writer or content creator in order to benefit from the success of content marketing efforts. Here are some things I believe make content work for today's moms along with a quick tip for what you can do now to enhance your brand's content marketing efforts.

  • PR Planning For The New Year in Engage:Moms on 12/26/2014

    In January 2011, I ran my first half marathon. Six months prior to my marathon run, I would have never thought 13.1 miles were even possible; after all, I was only logging in three miles per run and barely making it out onto the track more than two days a week. Yet, my group of friends pushed me toward the literal finish line. It started with a strategy - a strategy for adding every single mile to my weekly runs in an effort to accomplish the overall goal (which I did - blisters and all).

  • Beyond The Holiday: 3 Other Ways To Celebrate With Mom In November in Engage:Moms on 10/24/2014

    As you head to the store to pick up your bag of Halloween candy and last-minute costume items, you will notice that sitting next to the brightly lit jack-o-lanterns are brightly lit Christmas trees. Yes, it appears that the holiday shopping season is upon us and as soon as Nov. 1 hits, you might find yourself in a full holiday panic.

  • 5 Tips For Building Deeper Relationships With Customers in Engage:Moms on 08/25/2014

    With the back-to-school rush complete, you have a few weeks to take a breath before the madness of the holiday season begins. September is a great time to look at your overall marketing to mom strategies and see where you are finding success and where you might want to put in a little more effort as we head into the very important Q4.

  • 3 Ways To Find The Best Blogger For Your Brand in Engage:Moms on 07/29/2014

    If you are like many mom marketers, you are probably spending this week recovering from BlogHer, the annual blogging conference that just celebrated its 10th anniversary in San Jose. You might be, as blogger Janie Emaus calls it, "BlogHerized"- a mind-boggling state of sorting through the Who, Where, Why and When of What you experienced at the conference. You met some amazing bloggers, but how do you begin finding those blogs that will be the best partners for your brand?

  • The 'Otherhood': How This Demographic Affects Your Marketing Efforts in Engage:Moms on 05/14/2014

    A new study from DeVries Global focuses on the power and influence of the "otherhood," a word used to describe women who are not moms. The word is actually the title of a new book by founder Melanie Notkin. In fact, Notkin partnered with DeVries Global on the study, which sheds new light on a demographic of women-moving them beyond the "Sex and the City" stereotypes and showing women who are smart, savvy and discerning in all aspects of their lives.

  • 5 Questions To Ask Before You Post in Engage:Moms on 04/09/2014

    Last week I had the privilege of attending Generation W, an annual event in Jacksonville, Fla., that brings together leaders and experts from around the country for a day of education, inspiration and connection for women. While this event is about inspiring thought leadership that will move people to improve their lives and communities, it also gave me some marketing-to-mom inspiration-specifically in a session led by public relations and social media consultant Angie Orth.

  • Women Who Inspire Greatness in Engage:Moms on 03/12/2014

    In honor of National Women in History Month, I want to share some of the women who have inspired me with their marketing-to-mom greatness.

  • Lessons Learned From Super Bowl Advertising in Engage:Moms on 02/12/2014

    Yes, the Super Bowl has come and gone and, according to many a sportscaster and spectator, this year's Big Game was not quite as exciting as some had hoped-and that feeling of slight disappointment seemed to stretch from the playing field into the commercials. "The game was horrible. The commercials were slightly better than horrible," writes Derek Thompson in an article for The Atlantic - a sentiment felt by many inside and outside of the advertising world.

Comments by Patti All comments by Patti

  • A Real Catch: How Baseball Connects With Mom by Patti Minglin (Engage:Moms on 04/09/2013)

    Thanks, Katie! I am so glad you enjoyed the blog--I love trying to find those different mom/brand connections!

  • Happy & Healthy New Year: What Mom Wants in Her Healthcare Relationships by Patti Minglin (Engage:Moms on 01/09/2013)

    I'm so glad you mentioned Dads, Kelley! You are absolutely right--they are continuing to play a larger role in all family and household purchasing decisions and that will hold true for the healthcare category as well. Would love to see future healthcare studies include Dads in their findings--may be some interesting nuggets that would really enhance overall healthcare marketing for families.

  • Working With Bloggers? Follow These Rules by Patti Minglin (Engage:Moms on 06/13/2012)

    Thanks, Heather! Sometimes the very best things we should be doing are the most simple--that rule applies for all areas of sales & marketing!

  • Working With Bloggers? Follow These Rules by Patti Minglin (Engage:Moms on 06/13/2012)

    Thanks, Tracy! We hear a lot about what brands want out of the blogger/brand relationship, but we sometimes forget what the blogger is trying to accomplish. It really can be a win/win situation for everyone.

  • Working With Bloggers? Follow These Rules by Patti Minglin (Engage:Moms on 06/13/2012)

    Thanks, Maryanne--you are spot on with your comments. Thanks for sharing!

  • Rules Of Facebook Engagement by Patti Minglin (Engage:Moms on 05/09/2012)

    Hi, Vera--thanks for sharing the link to your post from last May. Great insight!

  • Rules Of Facebook Engagement by Patti Minglin (Engage:Moms on 05/09/2012)

    Troy--you can never go wrong with creating new ways to engage with your customers. If a company has the resources (both time & money) to invest in creating a robust online community where their customers can connect I think that option should certainly be explored. In addition, I am also a fan of multimedia campaigns and engagement models--even if you have your own online community where customers connect, having a strong Facebook presence may actually enhance your own platform.

  • To Interest Moms, Try Pinterest by Stephanie Azzarone (Engage:Moms on 03/28/2012)

    Great post, Stephanie. Brands should not underestimate the power of Pinterest even with moms who are not active bloggers. As Ted Rubin points out in his comments, we are sharing more information than ever and new social tools such as Pinterest are making it easier for moms to create on and even offline conversations. Bottom line for brands: The conversation about your brand will happen with or without you--isn't it better to be involved? Read more:

  • Women Influencing More Purchase Decisions by Aaron Baar (Marketing Daily on 01/24/2012)

    Thank you for sharing this research. In addition to the growing influence women have over the purchase decisions of family and friends, we are noticing with our clients that women are influencing more 'business purchase decisions' as well. With more and more women back in the workforce and taking on leadership roles within companies and brands, marketing to women strategies have expanded beyond just B2C businesses and now need to be a part of B2B marketing discussions.

  • Marketing And The Single Mom by Stephanie Azzarone (Engage:Moms on 10/26/2011)

    Great article, Stephanie. Single women overall tend to get overlooked by marketers and that is especially true in the mom space. I agree with Lydia, all moms have a tough job--and the more time brands take to explore the various niche groups within the mom market, the more opportunities they have to provide solutions that will truly help all moms succeed.

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