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Yep, The NRA Wants More Moms

The National Rifle Association, a group best known for its male, white, and conservative membership, seems to be courting moms. Why? In recent months, grassroots organizations like Moms Demand Action and its parent fund, Everytown, have emerged as potential thorns in the side of the gun lobby, notching hundreds of thousands of members. So the association's latest ad, "Insult," takes aim at Everytown sponsor and former New York City mayor Michael Bloomberg.

Read the whole story at Fast Company »

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