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Benefit Taps Fun '90s Nostalgia For Mascara Ad

  • Mashable, Wednesday, August 27, 2014 8:07 AM

Besides big hair, acid wash jeans and tons of hot pink lipstick, Benefit’s latest relies on comedian Anjelah Johnson, also known as Bon Qui Qui from MADtv. The remix of Montell Jordan's 1995 hit "This Is How We Do It" promotes a new line of makeup from Benefit Cosmetics. The ad follows Bon Qui Qui and her wing women as they go out clubbing, where they meet some rivals, with results the comedian says suits Benefit's tagline: "Laughter is the best cosmetic."

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