Around the Net

Sponsoring Major Sports Events: Should You Bother?

  • PR Week, Thursday, August 28, 2014 9:19 AM

Marketers pour gazillions into big-ticket event sponsorship, from the Olympics to the U.S. Open. But it doesn’t always pay off: A study conducted by Global-WebIndex showed that nearly 38% of consumers thought MasterCard sponsored the World Cup - Visa was the official sponsor - though it hadn't been one since 2006. PRWeek dishes the pros and cons.

Read the whole story at PR Week »

1 comment about "Sponsoring Major Sports Events: Should You Bother?".
Check to receive email when comments are posted.
  1. Roma Chopra from LoyaltyOne, August 28, 2014 at 2:22 p.m.

    The full story won't open through the link above

Next story loading loading..