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Sponsoring Major Sports Events: Should You Bother?
- PR Week, Thursday, August 28, 2014 9:19 AM
Marketers pour gazillions into big-ticket event sponsorship, from the Olympics to the U.S. Open. But it doesn’t always pay off: A study conducted by Global-WebIndex showed that nearly 38% of consumers thought MasterCard sponsored the World Cup - Visa was the official sponsor - though it hadn't been one since 2006. PRWeek dishes the pros and cons.
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