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Lidl To Use Social Media Rather Than Leaflets

Lidl is to stop door-to-door deliveries of its traditional promotional leaflets as it switches to TV, social media and cinema advertising in a bid to broaden its customer base. The brightly coloured missives publicising bargains on fitness kit in January, skiing gear in early winter and regular regional specials such as "Spanish week", are to be confined to stores as Lidl turns to social media and broadcast advertising to spread its message.

Read the whole story at The Guardian »

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