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For Tennis Love, Nike Pairs Jordan And Federer

Michael Jordan, Nike’s stellar shoe salesman, is trying another sport: tennis. The basketball legend was courtside at the U.S. Open this week as Roger Federer, his Nike teammate, started the tournament in a new pair of sneakers. It was said to be Jordan’s first U.S. Open, and Nike promoted the event with a video of the two superstars plinking around on a piano, with Federer’s $200 shoes selling out quickly.

Read the whole story at Businessweek »

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